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Your buyers expect you to create interactive content.Ĭonsidering how engaging interactive content is, your audience expects you to create it. This makes sense as readers can’t interact with the document - learning more (as needed) and practicing more of what they’ve learned (for example with a quiz). Put another way, you’re likely to drive more engagement with your interactive PDFs than regular ones. Research says interactive content is two times more engaging than static content. Creating interactive content is one good way to differentiate yourself - something that 88% of marketers agree with. Instead, you need to start looking for ways to stand out from the crowd. That doesn’t mean you give up creating content altogether. To add to that, lead magnets, case studies, videos and branded social media graphics are all abundant. There’s a lot of content noise out there.īloggers alone publish 7.5 million posts a day. Let’s give you more reasons why you should be creating interactive PDFs: It’s an easy way to stand out from your competitors.

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In fact, an interactive PDF is a useful addition to the content types you create throughout the buyer’s journey. This makes interactive PDFs an invaluable resource not just for internal use but also for educating your audience and capturing leads in your marketing and sales funnels. By linking to relevant content, you can offer readers a valuable, knowledge-expanding experience. Take clickable links - an important element of interactive PDFs - for example. If you’re using it for internal purposes, say onboarding new recruits, an interactive PDF furthers learning by engaging readers better.

You should create interactive PDFs for one simple reason: to amaze, engage and convert users better (depending on the use case). Why Should You Create an Interactive PDF?

Lead your audience to specific content with interactivity.

Increase interest and engagement on your design.

Add interactive pop-ups and hover effects.

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Its rich media elements make sure your reader is having a wonderful content experience - a must for getting people to read through till the end or even take the action you want them to.Īll this makes interactive PDFs a useful and much-needed upgrade to regular PDFs.Ĭreate engaging interactive content with Visme. With interactive PDFs, you can go beyond text and static images. Plus there’s no guarantee readers are actually reading the document from cover to cover or ditching it mid-way. Naturally, this can easily make for a poor reading experience-especially if there's little to offer in the way of good design.

Typically, regular PDFs allow for nothing more than consuming the text-based content that it contains.

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Bonus: Create an Interactive Online DocumentĪn interactive PDF is a Portable Document Format (PDF) that incorporates interaction-encouraging elements such as clickable links, embedded videos, quizzes, popups and GIFs to name a few.

Why Should You Create an Interactive PDF?.

We also have ten interactive PDF templates so you can get started today. Not sure how you can create an interactive PDF? The difference, however, lies in the interactivity they offer their readers, making them much more engaging than regular PDFs. By nature, interactive PDFs are pretty much like the good ol’ PDFs - ones that we commonly download as files for eBooks, sales collateral, white papers, brochures, portfolios and so on.